Fullstack Job: Senior Onsite Marketing Manager (m-f -d)

Senior Onsite Marketing Manager (m/f/d) (Website Optimization)

JOIN OUR #1-RANKED DATA PRIVACY COMPANY

We are looking for an experienced Senior Onsite Marketing Manager (Website Optimization) (m / f / d) who has in depth knowledge of marketing concepts and metrics and the B2B Sales funnel and is proficient in using split tests to improve conversion rates all throughout the funnel (from website visitors to MALs, from MALs to MQLs and from MQLs to SALs).

You will plan, manage and optimize landing pages, website content, calls-to-action (CTAs), and lead-generating forms on the usercentrics.com and cookiebot.com websites making sure we continuously improve our conversion rates driving revenue for both our self-service and sales-assisted motions.

You will report to the Head of Marketing, working very closely with other members of the Acquisitions and Conversion team as well as the WebDev team, the Comms team and the BDR and Sales teams. Our collective goal is to find an overall setup which allows us to generate high quality and highly converting leads.

YOUR TASKS

• Manage and continuously optimize key conversion points in the marketing funnel
• Plan, manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms on the usercentrics.com and cookiebot.com websites
• Use your in-depth knowledge and expertise of conversion optimization to continually develop split tests and measure the performance of CTAs and forms used on our websites
• Collaborate closely with colleagues of the Acquisition & Conversion team as well as with WebDev colleagues, the Comms team and Sales colleagues in order to optimize each conversion path
• Increase conversion rates (from website visitors to MALs, from MALs to MQLs and from MQLs to SALs) and drive marketing-qualified leads for our sales team (assisted Sales) and drive revenue for our self-service product
• Understand growth trends to continuously evolve Usercentrics’ conversion rate optimization strategies
• Constantly evaluate and analyze our marketing results and KPIs and deliver on marketing performance targets
• Manage and use the tech stack on our websites in the best way to improve and drive conversions

YOU BRING

• Minimum of 6 years of full-time paid work experience of web optimization, preferably in an B2B environment
• Proven track record of improving conversion rates from the website
• In-depth knowledge of A/B and split testing methods and tools
• Proficient using smart CTAs and smart form features to optimize for lifecycle stage
• Must love analyzing complex data, must have significant knowledge of advanced Excel functions such as Pivot Tables and VLOOKUPS
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline driven environment. Detail-oriented,extremely organized and good time management skills. Comprehensive project management skills
• Expert knowledge of marketing concepts and metrics and the B2B Sales funnel and inbound marketing tactics (You will be measured on Revenue generated for our Self Serve motion, and on the number of SALs and SQLs for our Assisted Sales motion)
• Demonstrable experience in driving high value lead generation campaigns in a context of multiple markets/languages
• Experience in working with WordPress and other content management tools, a deep understanding of Google Analytics, Matomo, Hotjar and other Web analytics tools
• Refined UX knowledge
• Demonstrable proficiency working with marketing automation platforms (Salesforce / Pardot preferable)
• Strong interpersonal and communication skills
• An interest in the privacy landscape and willingness to learn about Consent Management
• Fluency in English is mandatory

WHY JOIN USERCENTRICS?

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• We have offices located in Munich, Copenhagen, Odense and Prague, but you can also join us remotely. Our colleagues are working from Belgium, Canada, Cyprus, The Netherlands, Portugal, The United Kingdom and many more locations
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive
• Your work-life balance is important to us too, so we offer flexible working hours and the opportunity to work from other locations (in accordance with our company policy)
• Get involved! At Usercentrics, every employee has a voice as it is extremely important for us to have everybody represented, and we see it as a huge benefit for both the company and for the people who work here
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events - or online, to accommodate current restrictions
• A steep learning curve in a dynamic startup environment with a high career growth opportunity

Apply for this position

ABOUT US

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP).
We are driven by our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

Helping clients like Daimler, ING Diba and Santander achieve privacy compliance, Usercentrics is active in more than 100 countries, with 2000+ resellers and handles more than 61 million daily user consents.
Visit usercentrics.com and cookiebot.com to learn more.

Usercentrics provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected status, sexual orientation, gender identity or expression. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.